Puma

For PUMA’s “Be the Spark” campaign, I developed a surreal 3D animation featuring footballer Marco Reus in a playful, character-driven visual.

The scene begins with a close-up portrait — then zooms inside his head to reveal a hollow interior filled with footballs and a miniature version of Reus himself flying in to join the action.

I was responsible for the full 3D animation and setup of the shot, including modeling, layout, dynamics, and timing, with final compositing handled by Nuderobot.

This project transforms a simple brand portrait into a bold visual metaphor — combining product storytelling, humor, and stylized 3D animation to engage the audience in an unexpected way.