Adidas

For the adidas ZK 2K Boost campaign, I created a series of three animated product videos that spotlighted the sneaker’s high-energy cushioning and unique softness.

Each video told a distinct visual story, combining bold 3D motion design, dynamic color schemes, and playful, physics-driven animations to reflect the shoe’s performance and personality.

The campaign delivered strong visual storytelling that resonated across social platforms — with one of the videos reaching over 3 million views on adidas’ official Instagram.

This project is a prime example of how creative 3D product content can boost brand engagement, amplify product features, and spark emotional response through visuals.